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Jon MacKay

Lecturer, Business Analytics
Information Systems and Operations Management
University of Auckland

Business Analytics


I teach business analytics at the University of Auckland.

In a nutshell, business analytics is about using data and statistics to make better-informed decisions to benefit your business. 

[Research]

Research

I'm interested in applying quantitative methods to social science questions. My research interests focus on technology and society issues, data visualization and analytics, and network theory and analysis.

ISOM

ISOM Department

Teaching

My teaching is concerned with business analytics, predictive analytics and big data and machine learning.

I teach in the Business Analytics program for undergraduates. I also teach on the Master of Business Analytics program.

Consulting services

Consulting

I have consulted with business, government and NGOs. Feel free to contact me.

© Copyright 2022 Jon MacKay. All Rights Reserved.