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Jon MacKay

Lecturer, Business Analytics
Information Systems and Operations Management
University of Auckland

Business Analytics

I teach business analytics at the University of Auckland.

In a nutshell, business analytics is about using data and statistics to make better-informed decisions to benefit your business. 



I'm interested in applying quantitative methods to social science questions. My research interests focus on technology and society issues, data visualization and analytics, and network theory and analysis.


ISOM Department


My teaching is concerned with business analytics, predictive analytics and big data and machine learning.

I teach in the Business Analytics program for undergraduates. I also teach on the Master of Business Analytics program.

Consulting services


I have consulted with business, government and NGOs. Feel free to contact me.

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