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Jon MacKay

Lecturer, Business Analytics
Information Systems and Operations Management
University of Auckland

Business Analytics

I teach business analytics at the University of Auckland.

In a nutshell, business analytics is about using data and statistics to make better-informed decisions to benefit your business. 



I'm interested in applying quantitative methods to social science questions. Some of my more recent research also considers the broader implications of technology, the companies that create it, and their impact on society.


ISOM Department


My teaching is concerned with business analytics, predictive analytics and big data and machine learning.

I teach in the Business Analytics program for undergraduates. I also teach on the Master of Business Analytics program.

Consulting services


I have consulted with business, government and NGOs. Feel free to contact me.

© Copyright 2022 Jon MacKay. All Rights Reserved.